Looking to kick start your marketing? Tired of rehashing the same old ideas? Need to better focus your brand message? Fantastic! The Marketing Hurricane specializes in marketing planning and consulting services for the building industry. Find out how we can supercharge your marketing efforts.
An Attractive PURL for Marketers
by Jack Meehan, Principal, Marketing Hurricane
When it comes to customizing and personalizing direct mail campaigns, the possibilities of selecting the right method for your company seem endless. What happens when your company is overwhelmed with these methods and your direct mail campaigns aren't meeting your return on investment expectations? Have you explored print to web based marketing tactics to generate higher response rates from prospects and existing clients?
A Hidden Gem
As marketers, we have identified customized direct mail campaigns incorporated with customizable websites known as Personalized URLs (PURLs) that create the greatest value for gaining accurate responses from customers and prospects. With PURLs, you have the ability to customize and personalize variable data and direct individuals. In addition, you get real time reporting, allowing you to measure results and make smarter decisions.
